Google cannot rank a site it cannot crawl, cannot render, or does not trust. Technical SEO is the foundation everything else is built on.
Technical SEO rarely wins the credit for a ranking, but it is almost always the reason a site is stuck. Slow mobile load times, duplicate suburb pages competing with each other, missing schema, broken canonical tags and a bloated theme will cap your ceiling no matter how much content you publish.
We start every engagement here because fixing it later means redoing the content work on top of it.
Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift, measured on real mobile devices rather than a desktop test.
Most roofing searches happen on a phone, often on a poor connection in a driveway. If your hero image takes four seconds, you have lost the lead.
RoofingContractor, LocalBusiness, Service, FAQPage and Review schema so search engines and AI systems can parse exactly what you do and where.
Clean XML sitemaps, sensible robots directives, and eliminating the thin or duplicated pages that dilute your crawl budget.
A deliberate hierarchy from home to service to suburb, so authority flows to the pages that make you money.
Suburb pages that cannibalise each other are one of the most common problems in roofing SEO. We resolve them properly.
The heavy repair is front-loaded into the first month or two, but it needs monitoring. Plugin updates, new pages and theme changes all reintroduce issues, so we re-audit monthly.
Not necessarily. Lab scores and real-user field data often disagree. We optimise against field data, because that is what Google actually uses.
Yes — or we can do the work ourselves. Most roofing sites we work on are WordPress, which we manage directly.
We will send you the actual list of what is holding your roofing site back — prioritised by impact, not by what is easiest to sell.