Doubling your conversion rate is the same as doubling your traffic — and it is usually faster, cheaper and entirely within your control.
If your site converts at 2% and we get it to 4%, you have doubled your lead volume without a single extra visitor, click or dollar of media spend. On most roofing sites that is achievable, because the starting point is so poor.
The wins are rarely subtle: a phone number that is not tappable, a form asking for eleven fields, no pricing guidance anywhere, and no evidence the company has ever completed a job in that suburb.
A tappable phone number in the header on mobile, sticky on scroll. Most roofing enquiries are calls, not forms.
Cutting eleven fields to four routinely lifts submissions by half. Ask for what you need to call them back, nothing more.
Licence numbers, insurance, manufacturer certifications and reviews placed at the exact point of hesitation.
Ranges and financing options. Homeowners abandon pages that hide cost entirely far more often than pages that give a range.
Projects from the visitor’s own suburb. Nothing converts a local homeowner faster than a roof they can drive past.
Every additional second of mobile load time costs conversions. It is a CRO lever as much as an SEO one.
Heatmaps, session recordings, form analytics and call tracking — then testing. We change what the data points at, not what looks dated.
Structural fixes usually show within two to four weeks. Testing refinements take longer because roofing traffic volumes are modest.
A free conversion review shows the specific drop-off points on your roofing website.