Paid advertising fills the gap while SEO compounds. Run properly it is a growth lever; run badly it is the fastest way to burn $8,000 a month.
We position advertising as an adjacent growth service, not the core of what we do. SEO is the asset you own; ads are the tap you turn on when you need volume now, when a storm hits, or when you are entering a new suburb before your organic rankings arrive.
Roofing clicks are expensive — frequently $40 to $80 in competitive metros. That means structure, negative keywords and landing page quality matter far more than creative flair.
Search campaigns built around high-intent replacement and repair terms, with aggressive negative lists to keep tyre-kickers out.
Google Guaranteed placement above everything else, paid per lead rather than per click.
Storm response campaigns, financing offers and neighbourhood targeting around jobs you have completed.
Roofing decisions take weeks. Retargeting keeps you in front of the homeowner who requested three quotes.
If you need leads this month, ads. If you want a lead source that gets cheaper over time, SEO. Most contractors we work with do both, with SEO as the long-term asset.
In most metros, $3,000–$8,000 per month in media spend is the range where roofing search campaigns become predictable. Below that, storm-driven volatility makes results erratic.
We use a flat management fee. Percentage-of-spend models reward the agency for spending more of your money.
We will review your existing campaigns and show you exactly where the wasted spend is.