Low search volume, very high value. A single commercial keyword can carry a $74 cost per click because a single job can be worth six figures.
Commercial roofing is not residential with bigger numbers. The buyer is a property manager, facilities director or REIT asset manager. They are evaluating on system specification, warranty terms, disruption to tenants, safety record and bonding capacity — not on how friendly the crew seems.
Search volume is small, so the strategy is different too: fewer keywords, far more depth per page, and content aimed at people who already understand the difference between TPO and modified bitumen.
TPO, EPDM, PVC, modified bitumen, standing seam and coatings — each with its own page written at a specification level.
Warehouse, retail, multifamily, healthcare, education and industrial. Buyers search by building type.
Bonding capacity, safety record, manufacturer certifications and warranty terms — the qualifying criteria.
A budget cycle can take eighteen months. Retargeting and email keep you present until the money is approved.
Recurring inspection contracts are the highest-margin commercial offer and the easiest entry point.
The only channel where you can target facility managers by title reliably.
Yes, precisely because competition is low and job value is high. Ranking for forty commercial searches a month can be worth more than a thousand residential ones.
Longer than residential — typically nine to eighteen months to a full pipeline, because the buying cycle itself is that long.
We will map the commercial search demand in your metro and what it would take to own it.