A homeowner replacing a roof gets three quotes over two to six weeks. Retargeting is how you stay in the conversation the whole time.
Fewer than one in twenty visitors to a roofing website contacts the company on the first visit. The other nineteen are comparing, discussing it with a spouse, or waiting on an insurance decision.
Retargeting is the cheapest inventory you will buy, because the audience already knows who you are. It is also the most under-used channel among the roofing contractors we audit.
Started the form, did not finish. The highest-value retargeting audience in the account by a wide margin.
Someone who read the metal roofing page gets metal roofing creative, not a generic brand ad.
Watched more than half of a project video — warm, and cheap to reach again.
Gutters, maintenance plans and referral prompts to people who already trust you.
Built from your actual closed jobs rather than from all site traffic.
Enough presence to stay considered, not so much that you become the company that follows people around the internet.
For roofing, 30 to 60 days matches the real decision cycle. Insurance-driven jobs sometimes justify 90.
It is usually the best-performing line item in a small account, precisely because the audience is already warm.
Most roofing sites let 95% of visitors leave and never return. Let us fix that.