Longer-form guides on the individual channels that make up a roofing marketing system.
Each guide below covers one channel end to end — what it is, when it is worth running, what it costs, and how to tell whether it is working. They are written for contractors who intend to either run it themselves or hold an agency accountable for it.
The complete process from technical foundations to AI visibility, in the order it should be run.
Campaign structure, negative keywords, realistic cost per lead and how to spot a badly run account.
Getting Google Guaranteed, managing budget, and disputing the leads you should not be paying for.
The specific changes that lift roofing website conversion rates, ordered by impact.
What to build before a hail event so you can launch within hours rather than weeks.
How generative engines choose which roofer to recommend, and how to become one of them.
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