Meta will not catch a homeowner mid-search, but it is the best channel in roofing for storm response, financing offers and neighbourhood saturation.
Google catches people already looking for a roofer. Meta puts you in front of people who have not started looking yet — which makes it slower to convert, cheaper per lead, and far better for storm response.
After a hail event, a Meta campaign targeted to the affected postcodes can be live in hours, well before those homeowners begin searching.
Geo-fenced to the affected suburbs within hours of an event, with free inspection offers and claim guidance.
Target a one-mile radius around every completed job. Social proof plus a visible new roof is a powerful combination.
Monthly payment messaging converts homeowners who have been deferring a replacement on cost grounds.
Real jobs, real crews. Stock imagery consistently underperforms in this trade.
Native instant forms with qualifying questions so your team is not chasing renters and browsers.
Website visitors, video viewers and form abandoners — the cheapest conversions in the account.
Generally yes, per lead — but they are also considerably cheaper, and with proper qualifying questions the cost per booked job is often comparable.
Within a few hours if creative and geo targeting are pre-built, which is how we set it up for clients in hail-prone markets.
We will set up the geo-fencing and creative now so you can go live in hours, not days.