The keyword sets we build roofing campaigns around — organised by intent, with notes on what each one is actually worth.
Contractors are usually shown a keyword list sorted by search volume. That is the wrong sort order. “Roof” has enormous volume and almost no commercial value. “Emergency roof repair [suburb]” has tiny volume and converts at a rate that makes it worth ten times more.
The lists below are organised by what the searcher is actually trying to do.
Emergency roof repair, roof leak repair, storm damage roof repair, 24 hour roofer. Lowest volume, highest conversion rate, least price sensitivity.
Roof replacement, new roof cost, roof replacement near me, reroofing. The highest job values in residential roofing.
Roofer near me, roofing companies in [suburb], best roofers [city]. Where the map pack decides the outcome.
Metal roofing, tile roof repair, TPO roofing, flat roof replacement. Qualified buyers who already know what they want.
Hail damage roof, insurance claim roof replacement, roof inspection for insurance. Extremely high value in storm markets.
Roof cost, how long does a roof last, repair or replace. Top of funnel, but this is where AI systems pull their answers from.
We start with the competitors currently ranking in your suburbs, extract everything they rank for, filter to commercial intent, then layer in the suburb and service combinations that nobody has built a page for yet. That gap list is usually where the fastest wins are.
You cannot target them directly — they are resolved by Google using the searcher’s location. You win them through map pack presence and suburb-level content, not by writing “near me” on a page.
A page per commercial intent, per suburb. For most contractors that ends up as several hundred keyword targets across sixty to a hundred and fifty pages.
We will pull every keyword your competitors rank for that you do not — free.