Texas is the most valuable and most contested roofing market in the United States. The hail corridor running through DFW and the Hill Country produces multiple major events most years, and the metros are large enough that a single suburb can support several full-time crews.
Competition in Houston and DFW is genuinely severe — you are bidding against national storm chasers with large ad budgets alongside established local firms. Winning here is a suburb-by-suburb campaign, not a citywide one.