When a homeowner asks ChatGPT or Google AI to recommend a roofer, some company gets named. Right now, in most markets, it is not decided by anyone deliberately.
Search behaviour is splitting. Some homeowners still type “roofer near me” into Google. A growing number ask an AI assistant to compare their options and recommend someone. Those two systems pick winners differently.
Traditional SEO gets you ranked. Generative Engine Optimisation — GEO, or AEO — gets you cited. The signals overlap heavily, but not completely, and the businesses building for both now are going to be very hard to displace in three years.
Making your business unambiguous to a machine — consistent naming, structured data, and a clear description of exactly what you do and where.
AI systems cite sources that cover a subject thoroughly. Partial coverage gets skipped in favour of the site that answered everything.
Direct, extractable answers to real questions — the format generative systems actually quote.
Presence on the third-party sources AI models draw from: directories, associations, review platforms and local press.
Machine-readable facts about services, service areas, pricing and credentials.
We monitor whether you are mentioned and cited across ChatGPT, Google AI and Perplexity for your buyer prompts — and report on it monthly.
There is real overlap — both reward authority, structure and thorough content. But AI systems weight citations from third-party sources and answer-shaped formatting far more heavily, and they ignore some things classic SEO still rewards.
Yes. We track a set of buyer prompts across the major AI systems and report whether you are mentioned, cited, or absent — and how that changes month to month.
It is early, which is exactly the advantage. In most roofing markets nobody is doing this yet, so the cost of getting established is currently very low.
We will run your buyer prompts through the major AI systems and show you who gets named instead of you.