The Google Guaranteed badge sits above every other paid and organic result — and you pay per lead, not per click.
Local Services Ads occupy the very top of the results page, above the paid search block and the map pack. Unlike Google Ads you are charged per lead rather than per click, and the Google Guaranteed badge carries real trust weight with homeowners.
The trade-off is control: bidding is coarse, the license and insurance verification is genuinely strict, and lead quality has to be actively managed through the dispute process.
License, insurance and background checks. The step where most contractors stall for weeks.
Weekly budget management, service selection and geographic targeting.
Wrong-number, out-of-area and spam leads disputed and credited every week. This alone often recovers 10–15% of spend.
LSA ranking is heavily review-driven. We keep the flow steady and tied to the profile.
Answer rate directly affects ranking. We monitor and report on it.
Choosing which roofing services to enable so you are not paying for leads you do not want.
LSA charges per lead and sits above the search ads. Google Ads charges per click and gives far more targeting control. Most contractors run both.
Yes, and you should — weekly. Unclaimed credits are simply money left with Google.
We will handle the verification and have your Local Services Ads live and managed.