Authority is the difference between ranking in your own suburb and ranking across the metro. Links are still how Google measures it.
Roofing is a local, trust-heavy, high-value industry. That means the links which move rankings are not the same ones a national e-commerce brand chases. Geographic relevance and industry relevance beat raw domain authority almost every time.
It also means the risk profile is different. A cheap link package aimed at a roofing site is one of the fastest ways we see contractors lose rankings they paid years to build.
The industry-specific directories that carry genuine weight, not the 500-site blast packages sold on marketplaces.
Certified contractor listings from GAF, Owens Corning, CertainTeed and regional suppliers. Highly relevant and often overlooked.
Local news, community sponsorships and charity work — links with a geographic footprint that support map rankings too.
Trade bodies, chambers of commerce and licensing bodies. Slow to acquire, very durable once earned.
Storm data, roofing cost studies and seasonal guides that journalists and local outlets actually want to cite.
Every link your top three competitors have that you do not, prioritised by how attainable and how relevant it is.
No. We acquire them through relationships, sponsorships, certifications and content worth citing. Paid link schemes carry a real penalty risk on a domain your business depends on.
Quality varies far more than quantity in this industry. A typical month is a handful of genuinely relevant placements rather than a volume target.
Usually four to twelve weeks from acquisition to measurable movement, and the effect compounds as the profile matures.
We will pull the links your top three competitors have that you do not — and tell you which ones are worth chasing.